Holiday campaign creative

The holiday season is a crucial time for wellness brands, as they work to meet the demands of the season of joy and, let’s be honest, stress. The 2023 holiday campaign was a labor of love, beginning with overarching branding and extending to collateral, as well as photo and video content. This effort was aimed at not only capturing consumer interest but also fostering a sense of well-being during a time of heightened emotions.

Super pumped for this one because I saw it through from ideation to execution in full. From creating the look and feel/vis id to implementing in our print and web assets to being the actual photographer one to capture the stills on set for the campaign.

X BRANDING x PHOTOGRAPHY x ART DIRECTION