HOTEL REBRAND

Everything about Lake George, NY points to a summer rooted in connecting deeply with nature. Hiking the vast Adirondack Mountains with a side of breathtaking views, canoeing in the very waters Thomas Jefferson once described as “the most beautiful water I ever saw; formed by a contour of mountains into a basin… finely interspersed with islands, its water limpid as crystal…” which in so many words means Lake George = stunning. And Motel Montreal, a family owned business in Lake George Village, gets to house guests in the center of it all.

“I took a walk in the woods and came out taller than the trees.” –Henry David Thoreau

Concept explores light as a design element and what it means for that light to expand over one’s sense of self. An on-rush similar to adrenaline but one that slows the heart rate down utilizing tall type, deep colors, and an “ambush of tranquil” design elements.