Miller Genuine Draft
CHEERS TO SUNDAY
No beer has attempted to own Sunday. Some claim the beach, others the night, but never Sunday. Miller Genuine Draft will own the seventh day by changing the world’s perception of what Sunday means when MGD is involved. By creating a 7-pack, we will generate excitement around both the day and the beer. So here’s to your Sunday: may it be filled with great people, good music, and Genuine beer.
:15 SPOTS
PACKAGING
Art Director: Veronica Burkhart
Co-Copywriters: Erin Ryan, Ellen McMahon
Designer/Videographer: Sabatani Shetu